ROSE KYLLING HAS SUPPORTED THE BREASTS SINCE 2017
Once a year we go pink in the fight against breast cancer. We donate 1 Danish Krone per tray of chicken sold to the Cancer Society and their campaign "Support the Breasts".
'Support the breasts' is the Danish Cancer Society's campaign in favor of breast cancer. This is an incredibly important matter, as 1 out of 8 Danish women unfortunately will be affected by breast cancer during their lifetime. We want to do our part to minimize this number.
That is why we proudly donate 1 Danish Krone per tray of chicken to the support the breasts-campaign every time consumers buy ROSE Poultry with the characteristic pink labels. In this way, we jointly support the fight against breast cancer.
The full amount goes directly to the fight against breast cancer
Since 2017, we have raised more than 5.500.000 DKK.
The money we collect goes, among other things, to research, which means that cancer is detected earlier and that treatments become more effective.
Part of the donation also goes to support patients and relatives, who thus get a good life both during and after their cancer course.
In addition, a significant amount of the money also goes to information about good behavior patterns that can ultimately help to reduce the risk of cancer.