Responsibility means genuine action throughout the value chain and continuous improvements. As a significant food company in the Nordics, we pave the way for more responsible food production.

Responsibly produced soy

Our goal is to use 100% responsibly produced soy in the feed for our chickens by 2025 at the latest. The soy must be third-party verified, responsible, and deforestation-free.

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We put recyclability front and center. We work continuously to reduce our plastic consumption and increase the amount of recycled plastic in our packaging.

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Matters of our heart

We are proud to be involved in a number of collaborations that support good causes. Every year, ROSE Poultry donates money to The Danish Cancer Society's fight against breast cancer, we plant trees for the benefit of the environment and climate together with the organization Plant a Tree, and we collaborate with the organization JunkFood to ensure a warm meal for socially vulnerable individuals.

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